Martin Luther King Jr. Day is more than just a holiday—it’s a time to reflect on the values of justice, equality, and integrity that Dr. King championed throughout his life. While his work is often associated with civil rights and social justice, his teachings also offer profound guidance for how we approach business and marketing. […]

In today’s digital landscape, creating an effective marketing funnel is crucial for business success. However, as ethical marketers, we must ensure that our strategies align with our values and respect our audience’s rights and expectations. This comprehensive guide explores the key ethical considerations at each stage of a typical marketing funnel, providing insights on how […]

In today’s digital-first world, your website is often the first impression potential customers have of your brand. A well-designed website can be the difference between a fleeting visit and a loyal customer. Let’s explore five remarkable case studies of website redesigns that not only improved aesthetics but also transformed businesses, while considering the ethical implications […]

In today’s digital landscape, where consumers are bombarded with information, ethical content marketing has emerged as a powerful tool for building brand trust and fostering customer loyalty. By prioritizing honesty, transparency, and value-driven content, businesses can create meaningful connections with their audience that stand the test of time. 1. Establishes Credibility Through Transparency Ethical content […]

In today’s socially conscious world, consumers are not just looking for products or services; they are seeking meaningful connections with brands that align with their values. Crafting an ethical brand story is essential for businesses aiming to build trust, resonate with their audience, and make a positive impact. In this post, we’ll explore ten tips […]

Are you trying to attract new customers to your business? Maybe you’ve been using social media and ad campaigns as a magnet to gain attention and increase your sales. However, without a plan of who to attract, many small business owners spend a lot of their time and money paying for clicks and likes by […]

You’ve gotten the most difficult part out of the way; you’ve followed your dreams and started your own small business as a solopreneur! Congratulations! As part of your new brand, you want to show your dedication to green business practices, sustainable products, and promoting healthier workplace environments. These are admirable goals, but it can be […]

Q&A with Audrey Green, Founder of Sentient Marketing and Shannon Missimer, host of In Pursuit of Gratosis® a podcast which explores a life lived with gratitude. SHANNON: I would love to just hear your story. From starting out as an environmental science teacher to getting into marketing. I would love it if you just shared […]

The Demand for Ethical Marketing More and more customers in today’s world want to properly know a business before they make any sort of purchase. Effective marketing shouldn’t only talk about your product or service because customers often want more than the final outcome—how was the item produced?  Is it recyclable or does it use […]