In today’s digital-first world, your website is often the first impression potential customers have of your brand. A well-designed website can be the difference between a fleeting visit and a loyal customer. Let’s explore five remarkable case studies of website redesigns that not only improved aesthetics but also transformed businesses, while considering the ethical implications […]

In today’s digital landscape, where consumers are bombarded with information, ethical content marketing has emerged as a powerful tool for building brand trust and fostering customer loyalty. By prioritizing honesty, transparency, and value-driven content, businesses can create meaningful connections with their audience that stand the test of time. 1. Establishes Credibility Through Transparency Ethical content […]

In today’s socially conscious world, consumers are not just looking for products or services; they are seeking meaningful connections with brands that align with their values. Crafting an ethical brand story is essential for businesses aiming to build trust, resonate with their audience, and make a positive impact. In this post, we’ll explore ten tips […]

Are you trying to attract new customers to your business? Maybe you’ve been using social media and ad campaigns as a magnet to gain attention and increase your sales. However, without a plan of who to attract, many small business owners spend a lot of their time and money paying for clicks and likes by […]

You’ve gotten the most difficult part out of the way; you’ve followed your dreams and started your own small business as a solopreneur! Congratulations! As part of your new brand, you want to show your dedication to green business practices, sustainable products, and promoting healthier workplace environments. These are admirable goals, but it can be […]

with Shannon Missimer of In Pursuit of Gratosis® a podcast exploring a life lived with gratitude. SHANNON: I would love to just hear your story. From starting out as an environmental science teacher to getting into marketing. I would love it if you just shared how that journey evolved and unfolded.  AUDREY: I actually have […]

The Demand for Ethical Marketing More and more customers in today’s world want to properly know a business before they make any sort of purchase. Effective marketing shouldn’t only talk about your product or service because customers often want more than the final outcome—how was the item produced?  Is it recyclable or does it use […]