Authentic Content

How much do you know about authentic content creation? Click to learn how this marketing approach supports your conscious consumers.

Align Core Values

Authentic content allows you to showcase your core values, resonating with the 63% of global consumers who prefer to support purposeful brands.

Do more with less

Authentic content marketing generates +300% more leads per dollar than digital advertising and costs 62% less. Sales goals? Check.

Consumers view user-generated content (UGC) as 2.4 times more authentic than brand content and feel a sense of digital community.

Showcase UGC Trust

Relatable Stories

Authentic storytelling humanizes your brand and deepens audience connections by sharing real-life stories of your team and customers.

Empower Customers

By providing valuable and accurate information in your content, you are able to educate and empower your audience to make informed choices.

Our team of strategists and designers will blend authentic storytelling with impactful design that accurately reflects your brand and engages your audience.

Are you posting without a solid plan? With our Content Marketing Plan, we'll craft an intentional strategy, empowering you to execute with confidence.

With our Ethical Content Course, we’ll empower you to infuse ethics, transparency, and value into your strategy, ensuring your content resonates with your customers.

Pick a Project Style

Our team of strategists and designers will blend authentic storytelling with impactful design to reflect your brand values and engage your audience.

Are you posting without a solid plan? With a Genuine Content Strategy, we'll carefully craft a strategy, empowering you to execute with confidence.

With our Content Marketing Course, we’ll empower your team to infuse ethics, transparency, and value into your existing strategy.

what's included:

Strategic Content Creation

Content Strategy: develop an ethical content strategy and quarterly calendar with suggested themes and topics.

Template Design: design ethical content templates for all stages of your funnel (blogs, emails, socials, ads, etc.)

Ethical Copy: craft an authentic narrative to implement consistently through your content marketing funnel.

Ethical Sales Assets: develop customer-focused sales materials (product sheets, pitch decks, etc.) that align with your brand values and prioritize your sales goals.

perfect for:

Ethical entrepreneurs who launched a product or service offering and want to increase traction with content creation.

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Content Strategy: develop an ethical content strategy along with a content calendar with suggested themes, topics, and formats.

Content Template Design: design educational content templates for all stages of your funnel (blogs, emails, socials, ads, etc.)

Ethical Content Copy: craft an authentic narrative to implement consistently throughout all stages of your marketing funnel.

Ethical Sales Assets: develop customer-focused sales materials (product sheets, pitch decks, etc.) that align with your brand values.

what's included:

Content Marketing Plan

perfect for:

Founders who have design expertise in-house but need a content marketing strategist to develop an ethical and effective plan.

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Audience Research: conduct detailed market research and analysis to identify your audience needs and pain points.

Ethical Page Design: design of up to eight transparent, inclusive, and engaging web pages that prioritize user-experience.

Written Rebrand: update your written brand identity to tell your story in a way that is compelling, transparent, and inclusive.

Web Design Files: full access to all Figma design files to ensure easy site development to your web hosting platform of choice.

what's included:

Content Marketing Plan 

Audience Research: conduct detailed market research to identify your audience needs and pain points.

Quarterly Goal Setting: establish clear content marketing objectives with a focus on responsibility.

Copy Guidelines: develop a detailed guide for inclusive language, accuracy, and transparent communication.

Content Action Plan: create a content roadmap with a focus on collaboration, transparency, inclusivity, SEO, crisis communication, and continuous improvement.

perfect for:

Founders who have design expertise in-house but need a content marketing strategist to develop an ethical plan.

what's included:

Content Marketing Course

Holistic Brand Strategy: define your mission and values, identify target audience, and conduct market research.

Visual Brand Identity: logo design, color palette selection, typography selection, and visual style guide.

Written Brand Identity: ethical brand messaging, tone and voice, tagline creation, and storytelling framework.

Complete Brand Kit: handy document with guidelines for logo, color palette, typography, brand voice, photography, social media application, and more.

perfect for:

Founders seeking flexible guidance to craft an ethical and cohesive brand identity they can implement in-house.

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Metrics Session: establish key performance indicators (KPI's) and develop a framework for assessing your content strategy.

Content Assessment: conduct an audit of existing content to review materials for any ethical concerns and potential biases.

Ethical Principles: setup an ethical marketing checklist, address dilemmas, and outline systems for customer consent.

Complete Brand Kit: handy kit with guidelines for logo, color palette, typography, brand voice, photography, and social media application.

Content Marketing Course

We adhere to strict guidelines that include maintaining transparency, fact-checking claims, respecting intellectual property rights, avoiding misleading tactics, and prioritizing audience needs.

The benefits of ethical marketing include increased customer trust, enhanced brand reputation, reduced legal risks, improved consumer relationships, and above all making a positive contribution to society.

We have examples of past campaigns that demonstrate our commitment to ethical practices, highlighting how we’ve helped clients achieve their goals while maintaining integrity. Check them out here.

We tailor our pricing to your specific industry and needs. If you’re looking for the most affordable option, our Content Marketing Course teaches you to implement strategies yourself, offering value with a lower investment.

We partner exclusively with ethically-minded businesses across various industries in the service sector, such as technology, retail, and hospitality. We do not support companies that prioritize profit over ethics.