Read this post →

In today’s socially conscious world, consumers are not just looking for products or services; they are seeking meaningful connections with brands that align with their values. Crafting an ethical brand story is essential for businesses aiming to build trust, resonate with their audience, and make a positive impact. In this post, we’ll explore ten tips […]

10 Tips for Crafting an Ethical Brand Story

November 14, 2023

Read this post →

Are you trying to attract new customers to your business? Maybe you’ve been using social media and ad campaigns as a magnet to gain attention and increase your sales. However, without a plan of who to attract, many small business owners spend a lot of their time and money paying for clicks and likes by […]

How to Create and Utilize a Buyer Persona

June 26, 2023

Read this post →

You’ve gotten the most difficult part out of the way; you’ve followed your dreams and started your own small business as a solopreneur! Congratulations! As part of your new brand, you want to show your dedication to green business practices, sustainable products, and promoting healthier workplace environments. These are admirable goals, but it can be […]

Ethical and Green Certification Options for Your Small Business

May 7, 2023

Read this post →

with Shannon Missimer of In Pursuit of Gratosis® a podcast exploring a life lived with gratitude. SHANNON: I would love to just hear your story. From starting out as an environmental science teacher to getting into marketing. I would love it if you just shared how that journey evolved and unfolded.  AUDREY: I actually have […]

Shannon Missimer as seen on her podcast 'In Pursuit of Gratosis' cover and Audrey Green, CEO and Founder of Sentient Marketing, a digital marketing agency that focuses on social responsibility within branding and online content.

The Business of Ethics: Q&A with Sentient Marketing Founder

May 3, 2023

Read this post →

The Demand for Ethical Marketing More and more customers in today’s world want to properly know a business before they make any sort of purchase. Effective marketing shouldn’t only talk about your product or service because customers often want more than the final outcome—how was the item produced?  Is it recyclable or does it use […]

Importance of Ethical Marketing: A Fresh Start

January 26, 2023