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In today’s socially conscious world, consumers are not just looking for products or services; they are seeking meaningful connections with brands that align with their values. Crafting an ethical brand story is essential for businesses aiming to build trust, resonate with their audience, and make a positive impact. In this post, we’ll explore ten tips […]

10 Tips for Crafting an Ethical Brand Story

November 14, 2023

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Are you trying to attract new customers to your business? Maybe you’ve been using social media and ad campaigns as a magnet to gain attention and increase your sales. However, without a plan of who to attract, many small business owners spend a lot of their time and money paying for clicks and likes by […]

How to Create and Utilize a Buyer Persona

June 26, 2023

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You’ve gotten the most difficult part out of the way; you’ve followed your dreams and started your own small business as a solopreneur! Congratulations! As part of your new brand, you want to show your dedication to green business practices, sustainable products, and promoting healthier workplace environments. These are admirable goals, but it can be […]

Ethical and Green Certification Options for Your Small Business

May 7, 2023