nrpa.org
PROJECT DETAILS
NRPA is the leading nonprofit organization dedicated to building strong, vibrant and resilient communities through the power of parks and recreation.
To enhance their impact, NRPA collaborated with Sentient to assess their social media initiatives, uncover opportunities for increased engagement, and strengthen connections with community members.
NRPA | National Recreation & Park Association
90-day action plan
funnel strategy
social media audit
✓ Account health check
✓ Competitive analysis
✓ Growth opportunities
✓ Message and content development
90-day action plan
funnel strategy
social media audit
90-day action plan
funnel strategy
social media audit
✓ Weekly evergreen tasks
✓ Weekly brand-building tasks
✓ Monthly KPI tracking
✓ 90 day content plan
90-day action plan
funnel strategy
social media audit
90-day action plan
funnel strategy
social media audit
✓ Target audience profile
✓ Top of funnel strategy
✓ Middle of funnel strategy
✓ Bottom of funnel strategy + retention
Cool Things We Did for This Community-Focused Nonprofit
Wave Goodbye to Overwhelm and Hello to Results
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